Live online classes · December intake
Build, run &
scale your
online business.
From understanding ecommerce and choosing the right product to creating content, selling and scaling. Learn step by step with Uzman Asif and Faisal Qureshi.
No ecommerce experience required · Intermediate or above
One complete journey
Understand. Build.
Market. Manage. Grow.
A practical programme that takes you from understanding ecommerce to building, marketing and managing your own business.
Starting your first business?
Build a clear foundation, choose your product and understand what it takes to get an online store running.
Taking a business online?
Learn how to turn your existing products into an ecommerce brand with a store, content and campaigns.
Ready to scale your store?
Develop your approach to performance marketing, campaign improvement and day-to-day operations.
Your course journey
From the right product
to performance marketing.
Start with a real need
What will you sell—and why will someone buy it?
Learn to assess demand, find suppliers and consider your costs before you commit to stock.
Give your product an identity
Make your offer clear and worth choosing.
Connect your positioning, packaging and message so customers understand what makes your product relevant to them.
Build the buying experience
Turn interest into a clear next step.
Learn to build a Shopify store with product information and a buying journey that makes ordering easy.
Reach the right customers
Create content. Launch campaigns. Learn from results.
Bring media creation and Meta campaign management together, then understand what to improve as you work towards growth.
Deliver on your promise
The business continues after the order.
Learn how orders, couriers and customer service fit together. Build the operational understanding you need as sales grow.
Tap each topic to explore what you’ll learn, in the order you’ll need it.
01Understanding ecommerce
An introduction to ecommerce, its main business models and how it works.
02Right product selection
Choose a product with demand and realistic profit potential.
03Suppliers & resources
Find suitable vendors, raw material suppliers and business resources.
04Branding & packaging
Build a brand and packaging that attract customers and support sales.
05Shopify store development
Build a complete online store that makes buying easy.
06Social media & content planning
Build your social media presence with a clear plan for what to share.
07Media creation for campaigns
Create campaign photos and videos that give customers a reason to buy.
08Campaign creation & management
Set up and manage Meta ads around your business goals.
09Orders, couriers & customers
Manage daily ecommerce operations and customer service.
10Performance marketing & scaling
Improve campaign results and grow your business responsibly.
Why School of Ecommerce
Learn the decisions behind a successful online store.
A good product, a convincing brand and effective marketing need to work together. This programme helps you understand how.
Learn from ecommerce founders.
Uzman brings experience scaling 30+ brands and managing PKR 50 crore+ in Meta ad spend. Faisal combines creative production experience with ecommerce brand ownership.
See how every part connects.
Learn how product selection influences your margins, how branding and content support your offer, and how your store and operations turn interest into orders.
Know what to work on next.
Follow a structured journey from understanding ecommerce and finding suppliers to building your store, creating campaigns and managing customers.
Make learning part of your week.
Join live weekend classes from wherever you are. The Saturday and Sunday evening schedule gives you a regular time to focus on building your ecommerce knowledge.
Make it relevant to you
Where are you starting?
Choose the stage that sounds like you.
I want to start, but don’t know what to sell.
Start with understanding ecommerce, product selection and suppliers. Learn to assess demand and profit potential before moving into branding, a Shopify store and marketing.
Explore your learning journey ↓I have products, but need an online business.
Connect your existing products to a clear brand, a store that makes buying easy, social content and Meta campaigns. Learn the operational side of handling orders and customers, too.
See what’s covered ↓I already sell online and want to scale.
Strengthen your understanding of campaign management, media creation and performance marketing. Learn to look at your store, content and operations together when improving your business.
Apply for the programme ↗Make room for your next business
Your weekends.
A new direction.
Learn with Uzman Asif and Faisal Qureshi through clear explanations and a practical, step-by-step approach.
Saturday & Sunday
7:00–8:30 PM
Pakistan time · Live online
Starting first week of December
The complete programme
Per student
- Learn from both trainers
- Product selection to selling and scaling
- Live online weekend classes
- No previous ecommerce experience needed
- Minimum education: Intermediate
Plan a separate business budget. The programme fee covers learning. Stock, store subscriptions, advertising and other business costs are separate.
Before you join
A few things to know.
Do I need ecommerce experience?
No. The programme starts with the basics and is suitable for first-time founders, business owners moving online and existing store owners who want to scale.
Where and when are the classes?
Classes are live online on Saturdays and Sundays, 7:00–8:30 PM Pakistan time. The intake starts in the first week of December.
What does the fee cover?
PKR 45,000 is the programme fee per student. Starting and running your own business requires a separate budget for products, subscriptions, advertising and operations.
How do I confirm my enrollment?
Submit your details below. Our team will guide you through the next steps and payment. Submitting an application does not by itself confirm your place.
Your next step starts here
Let’s build your
ecommerce journey.
Apply for the December intake. Share your details and our team will help you complete your enrollment.
Apply for the programme
Complete the short form below. No payment is taken here.
By submitting, you ask the SOE enrollment team to contact you about this programme using the details provided.
Questions? WhatsApp 0334 4444 610